Showcase Cinemas, a world leader in the motion picture exhibition industry, today announced that its first benefit event at the brand-new Showcase Cinemas de Lux Hanover Crossing will celebrate “the art of movies” and the Scituate Arts Association (SAA). The SAA’s mission supports the discovery of art throughout the South-shore community, the SAA’s cooperative Front Street Art Gallery in Scituate Harbor, stewardship of the historic Ellis House as well as hosting numerous art-related events, classes and workshops throughout the year.
Bringing together both the love of art and movies, Showcase Cinema de Lux Hanover Crossing will launch its “Showcase the Art of Movies” as an online auction from October 12th to December 4th. The auction will feature more than twenty-five works of art created by more than eighteen South-shore artists. All auction art will focus on classic movies and famous movie scenes. From October 12th to November 20th, auction artwork will be on display and available for bidding at the Front Street Gallery in Scituate Harbor.
The online auction will conclude on Sunday, December 4th at a “The Art of Movies” benefit reception at the brand-new Showcase Cinema de Lux Hanover Crossing, offering SAA supporters and Showcase guests a chance to experience the new theater in person. The event will take place from 1:30p.m. to 4:30p.m. and will feature auction artwork on display (for viewing and final bidding), along with a reception. Tickets to the benefit are $10 and available here.
“We are thrilled to be opening the brand-new, state-of-the-art Showcase Cinema de Lux Hanover Crossing with a very special event celebrating movies and newly created artwork inspired by them,” said Mark Malinowski, VP of Global Marketing, Showcase Cinemas. “The new cinema is a work of art unto itself and will offer the best movie-going experience on the south-shore. Therefore, it’s fitting that its opening will support the Scituate Arts Association and its work within the community, including hosting its annual high school Student Art Show at the Front Street Art Gallery, its support of the Scituate Town Library Gallery, and its stewardship of the historic Ellis House.”
In time for the holiday season, guests visiting Showcase Cinema de Lux Hanover Crossing will be able to enjoy eight auditoriums all equipped with fully powered recliners and laser projection., including Showcase’s proprietary XPlus Laser Premium Large Format auditorium with Dolby Atmos™ sound. Along with the best movie viewing experience available, the theater will also feature state-of-the-art box office and concession areas; a specially designed lobby bar featuring hand-crafted cocktails and local, premium beers; and a comfy lounge seating area.
“The Scituate Arts Association is thrilled to partner with Showcase Cinema de Lux Hanover Crossing to celebrate art and the opening of their new theater,” said Janet Cornacchio, President of the Scituate Arts Association. “We invite art and movie lovers to take part in our online auction and attend the benefit reception as all program fundraising will go toward the work we do within the community to bring art to the adults and children of the South-shore and beyond. Created by artists from age 17 to 85, there is a generous range of beautiful artwork to bid on which all celebrate the power and love of movies!”
Showcase Cinemas will have a large presence at the Harborworks celebration, with fun giveaways and special offers for anyone who signs up for the company’s Starpass loyalty program. Showcase Cinemas will also have a recruitment table at the event for those interested in employment at the brand new theater location. Guests can keep an eye out for Showcase Cinemas signage and tables along the waterfront to speak with company employees and representatives about the new cinema and all that is to come.
“As the host of the Harborworks celebration for over 25 years, we’re extremely appreciative of the support from Showcase Cinemas as the catalyst to bring this cherished tradition back to the community” said Mark Casale of the Hingham Lions Club.
The annual fireworks event at Hingham Harbor is a beloved south shore tradition attracting more than 10,000 attendees each year. While the event has been on hold since 2019, the Lions Club has a newly formed ad hoc Harborworks Committee of Hingham residents who are committed to bringing the event back and making it better than ever before with increased volunteers and the funding and support from Showcase Cinemas. With the new date, the Lions Club is also working collaboratively with the Harbor Development Committee and the Hingham Maritime Center to create a full day community celebration on Hingham Harbor leading up to the fireworks show in the evening. More details to come on what is shaping up to be an awesome community day on Hingham Harbor.
Showcase Cinema de Lux Hanover Crossing is slated to open in fall 2022 as part of the Hanover Crossing mixed-use development. The cinema will offer eight auditoriums, including an XPlus Laser Premium Large Format auditorium with laser projection, Dolby Atmos™ immersive sound, power recliners and a huge screen. It will also offer a lobby bar and lounge and state-of-the-art concessions stand and box office. The cinema will offer the popular Starpass loyalty program, through which members earn 10% on virtually all purchases and receive a $5 voucher with every $50 spent. Children and families can also join the Showcase Popcorn Club, offering special perks like a free movie ticket and more.
“Community involvement is extremely important to us at Showcase Cinemas, and we are thrilled to become part of the fabric of the South Shore with the opening of our newest cinema location at Hanover Crossing”
said Mark Malinowski, VP of Global Marketing for Showcase Cinemas.
SOURCE Showcase Cinemas
https://www.showcasecinemas.com/